YMCA of Greater Brandywine Welcomes Diana Beeson
Beeson joins organization as Associate Vice President of Membership
(West Chester, PA) – The YMCA of Greater Brandywine (YGBW) is proud to announce the appointment of Diana Beeson as the organization’s Associate Vice President of Membership. Beeson joins YGBW with a deep commitment to community engagement and a strong background in membership development, customer experience and team leadership.
Beeson will collaborate closely with branch leadership to lead the development and execution of membership strategies that drive growth, improve retention and enhance the overall member experience across YGBW's nine branches and program centers. She will also oversee YGBW’s Corporate Membership Program, further strengthening partnerships that enable all to have access to the YMCA.
“Diana brings a wealth of knowledge and a passion for service and community that aligns perfectly with our goals,” says Kim Cavallero, Senior Vice President of Member Experience and Acquisition. “We’re thrilled to welcome her to our community.”
Sharing the Y’s Mission
Most recently, Beeson served as the Senior Manager of Engagement and Policy Initiatives at TurnAround, Inc. – overseeing community engagement, prevention education, external communications and legislative advocacy efforts.
Prior to this role, Beeson dedicated 18 years to the Y in Central Maryland – holding various leadership positions focused on membership growth, program development, operational leadership and member engagement. Beeson’s passion for the Y’s mission brought her to YGBW.
“My personal mission is to ensure everyone in Chester County knows that the Y exists and is aware of the variety of programs and services we provide,” Beeson shares. “I would like to look back and know that I made a difference in our community – that YGBW programs and services are accessible to every Chester County resident.”
Beeson first discovered the Y as a student – and it has grown to be a cornerstone of her personal and professional development.
“I love working for an organization that stands for all – and doesn’t shy away from it,” she says. “I go to bed every night knowing that the work I do impacts the community – and there is nothing more valuable than that.”
Originally from Nevada, Beeson enjoys running and is a mother to two sons. She holds a master's degree in health science and is a Certified Health Education Specialist (CHES).